NIKON D SERIES RANKS HIGHEST IN CUSTOMER SATISFACTION WITH DIGITAL SLR CAMERAS IN J.D. POWER AND ASSOCIATES 2007 DIGITAL CAMERA SATISFACTION STUDYSM
MELVILLE, N.Y. (October 18, 2007) – Nikon D Series Cameras rank “Highest in Customer Satisfaction with Digital SLR cameras,” according to the latest J.D. Power and Associates 2007 Digital Camera Satisfaction StudySM. On a 1,000-point scale, Nikon’s D series digital SLR cameras earned a score of 822 index points, making them the highest-ranked camera line among digital SLRs in four areas of customer satisfaction: picture quality, performance, operation, and appearance and styling.
“We are thrilled to have received this prestigious honor from J.D. Power and Associates. This study represents the true voice of consumers and Nikon is proud to receive a highest ranking,” said Edward Fasano, general manager for Marketing, SLR Systems Products, at Nikon Inc. “Nikon engineers work extremely hard to design and develop digital SLR cameras that offer extraordinary image quality and performance. Every Nikon digital SLR camera is designed first for the end user’s requirements. So, whether the customer is a seasoned professional, a passionate enthusiast or a first-time D-SLR user, their satisfaction is assured. Receiving this award demonstrates our confidence that Nikon’s digital SLR cameras are fulfilling, and often exceeding, our customers’ expectations.”
Nikon’s D series digital SLR cameras include such popular models as the D200, D80, D40x and D40 as well as professional models such as the recently introduced D300 and D3 digital SLR cameras. Nikon digital SLR cameras are engineered for use with up to 55 world-renowned NIKKOR optics and a host of other Nikon system accessories including Nikon Speedlights and Nikon Capture NX image editing software.
The J.D. Power and Associates 2007 Digital Camera Satisfaction Study is based on the responses of nearly 7000 consumers who purchased a digital camera within the last 12 months.
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web’s most comprehensive photo learning and sharing communities
About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is an ISO 9001-registered global marketing information services firm operating in key business sectors including market research, forecasting, consulting, training and customer satisfaction. The firm’s quality and satisfaction measurements are based on responses from millions of consumers annually. J.D. Power and Associates can be accessed through the World Wide Web at http://www.jdpower.com.
*Nikon D Series received the highest numerical score among digital SLR cameras in the proprietary J.D. Power and Associates 2007 Digital Camera Satisfaction StudySM. Study based on 6,982 total responses measuring 5 product lines and measures opinions of consumers who purchased a digital camera in the previous 12 months. Proprietary study results are based on experiences and perceptions of consumers surveyed in June-July 2007. Your experiences may vary. Visit jdpower.com